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ARTDECO Cosmetic GmbH

Company Profile:

Introduce:: ARTDECO, Germany's No. 1 make-up brand in perfumeries, beauty salons and selective department stores offers you the unique possibility to not only cover all areas of decorative cosmetics and nail care, but also to access new market segments.

The secret of ARTDECO's success in becoming the market leader in Germany's selective market has been its constant focus on the individual wishes and needs of all women, combined with uncompromising quality and very reasonable pricing.

Within 15 years ARTDECO had established itself as the leading brand in Germany's perfumeries and beauty salons. Based on a sophisticated niche strategy, ARTDECO has reached market shares of over 40% in certain product groups, such as eye shadows, lip liners, camouflage, artificial lashes and nail care.

The brand has therefore become indispensable for any well stocked perfumery which wishes to offer a comprehensive range of decorative make-up.
In terms of turnover, ARTDECO has a market share of almost 17% of the selective colour cosmetics market, more than any other international luxury brand. In terms of units sold, the market share even exceeds 30% due to the more favourable prices.

If you are interested and experienced in the selective cosmetic market, we are interested in receiving an business-plan from you to work out a launch strategy together.

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